WSG Blog

Your website is your online storefront, and just like a brick-and-mortar shop, it needs to reflect who you are. While we all appreciate a bit of nostalgia, there comes a time when even the most beloved designs need a little sprucing up. Here are five signs that your website might…

At White Space Graphics, we pride ourselves on cultivating strong relationships with our clients through open communication and collaboration. A recent project underscored the critical role honest critiques play in the creative process, especially concerning logo design. The Client: Urban Heights (client name changed for privacy) Urban Heights, a new…

Color Theory for Graphic Designers: A Lighthearted Guide Welcome to the colorful world of graphic design, where hues and shades frolic together like long-lost friends at a reunion. Today we're diving into the intriguing (and sometimes hilarious) realm of color theory. It's where science meets art, and a little splash…

When you start a business, the logo often feels like a box to check — something to slap on a business card so you can get on with the “real” work. But here is the truth we have learned in our years designing brands here in Fort Collins: your brand…