WSG Blog

At White Space Graphics, we pride ourselves on cultivating strong relationships with our clients through open communication and collaboration. A recent project underscored the critical role honest critiques play in the creative process, especially concerning logo design. The Client: Urban Heights (client name changed for privacy) Urban Heights, a new…

When you start a business, the logo often feels like a box to check — something to slap on a business card so you can get on with the “real” work. But here is the truth we have learned in our years designing brands here in Fort Collins: your brand…