In marketing, it’s not what you spend, but how you spend it.
Yet every year owners of small and growing businesses waste billions (that’s with a “B”) of dollars in ineffective marketing.
Summertime is one of the most fruitful times of the year to market. If this is the case, however, why do so many people throw in the marketing towel during June, July and August?
It all begins with the way people view the summer months. The general wisdom is that “everyone is on vacation.” Certainly, people do vacation during the warm weather; but they don’t vacation for the entire summer.
While many of us take vacations during the 13 weeks of summer, few of us go away for more than one or two weeks at a time. Conventional thinking dies hard, though; and it affords the more enterprising individuals a wealth of business opportunities to stand out, i.e., position themselves away from their competitors who are virtually taking the summer off.
So . . . in this e-book, we will diffuse the myths and discuss the advantages of summertime marketing, of which there are many.
Stop procrastinating! It’s time to grow your business!
